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Hello, we are DesignThinkers

We’re not your everyday Agency – we’re your ally in propelling change and making a lasting impact. We operate with a high energy, no-nonsense, action oriented approach to make sure you walk away with tangible outcomes. Together, let’s shape a future that truly benefits everyone.

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We love to innovate with people at the center.

With a rich legacy spanning over 20 years in the industry, operating across 25 countries, and boasting a team of over 150 human-centric design professionals from various domains, we bring unparalleled industry expertise to the table. By working together with you through a combination of facilitation, coaching and training, we elevate and motivate teams across disciplines and prepare your organization to drive such change based on a shared vision.

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Adidas | Elevating UX in Adidas Global Team-wear Customization Platform

The global team sports (GTS) division at Adidas that oversees the platform recognized a focused user experience and user interface design strategy informed by solid user research and validation would elevate the entire LockerRoom experience. Together with the GTS team, we forged an ambitious vision for 2024, setting the stage for the platform’s immediate and enduring success, driving sales and brand engagement.

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Best Design Thinking Consulting

Employee Experience Design - How to Attract and Retain Talent

"Why did we not apply Design Thinking earlier? Great investment to accelerate career development.”

BORIS MAGGIA, ISO

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform

STEPPING STONES FOR INNOVATION ING

Stepping Stones for Innovation | A Future-proof framework for ING

L'oreal training
 

L'Oreal | Future leadership amidst a department merger


The new Parisian department store offers L’Oreal Group growth opportunities through cooperation with the DFS Group. This partnership brings new ventures and questions about future strategic leadership. L’Oreal invited DesignThinkers to organize training sessions to co-create future success scenarios. Read on to learn about applying Design Thinking in luxury retail.  

L'Oreal | Future Leadership amidst a Department Merger

Innovation Ready Teams & Relevant Results

What We Provide | Innovation-ready teams & relevant results

Coca Cola training
 

Coca Cola | Robust employee services using Design Thinking


Our collaboration with Coca-Cola highlighted Design Thinking in HR. DesignThinkers helped redesign Coca-Cola's HR and employee ecosystem. We facilitated Design Councils with Coca-Cola employees and HR professionals to improve services, especially for hiring and onboarding. The result was a set of prototypes and roadmaps for implementing the pilots.

Coca-Cola | Redesigning Digital Employee Experience Journey for new Employees

Michelin EX
Grounded in its vision to connect with heritage, Michelin fosters co-creation and encourages agile employee participation. DT supports Michelin's global team to create a people-centric EX approach, equipping local HR teams with the tools to develop a successful, long-term employee experience. Our EX experts combine toolkit design with on-the-job facilitation, working locally to instill a people-centric approach while delivering immediate HR project results.

Michelin | Implementing a People-centered EX approach

Diversifying revenue streams in banking MasterCard

MasterCard | Diversifying revenue streams in banking

Bloomberg training
 

Bloomberg Philanthropies | Creating new solutions


Every year, Bloomberg Philanthropies organizes the Global Mayor Challenge, where cities develop sustainable solutions for pressing local issues. As Design Thinking consultants, we assisted Rotterdam and Butuan in incorporating human-centered thinking into their final products. Read on to learn more about applying Design Thinking in NGOs.

Bloomberg Philanthropies | Creating New Solutions to Improve Lives

Pictet Training
 

Pictet | Design Thinking in banking to boost innovation


Change and innovation often face resistance in conservative industries. Successful implementation of new ideas requires specific capabilities essential for growth. In this 1-year project, we introduced improved ways of working, like Design Thinking, at Pictet. We facilitated skills such as research design, ideation, prototyping, and collaboration at one of Switzerland's largest banks. Read on to learn more about applying Design Thinking in banking and investment.

Pictet | Establishing a Human-Centered Way of Working with Innovation teams

Framework for Innovation
During the trainings we will work following the Double Diamond by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.

The Double Diamond | Iterative Design Process & Framework for Innovation

Rituals training
 

Rituals | Accelerating exciting customer experiences


To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.

Rituals | Accelerating Exciting Customer Experiences

“A refreshing and engaging experience that went beyond my expectations.”

TUPO MUOCHA, UNICEF

Rainforest Alliance training

Rainforest Alliance | Developing Criteria to Select Partners for Innovation

Salesforce | Adopting a Co-Creation Approach to truly meet customer needs

Bacardi training

Bacardi | Human-centered service design for a superior brand experience

Stepping Stones for Innovation Bloomberg

Stepping Stones for Innovation | Bloomberg's route to citizenship

“Our experts take pride in guiding you through a structured design approach and establish a new way of working to sustain innovation.”

ING Training
ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.

ING | Accelerating Innovation Processes to Improve User-Centricity

Announcing our new partners | Congratulations Elmo & Ilana!

Cartier training
 

Cartier | Future Employee Experience in Luxury retail


The Employee Journey project at Cartier involved participants from different departments of their global organization. This was essential in order to allow the co-creation of shared solutions. As a result, in a learning-by-doing manner, participants were guided through a Design process that enabled them to visualize future scenarios.

Cartier | Creating an inspiring global Employee Experience Journey

“Mind blowing when I figured out I can really use Design Thinking in many aspects of my work.”

LIEGE COGO DE SOUZA, WHIRLPOOL CORPORATION

Stepping stones for Innovation | Sales Enablement for Salesforce

Cordstrap Training
 

Cordstrap | Human-centricity in the product creation process


Cordstrap is a leading global company in cargo protection, providing products and solutions that secure all types of cargo on rail, sea, road, and air. As part of its transition from being a product-oriented organization, to becoming solution-focused, Cordstrap is facing a number of challenges involving innovation. To solve this, they decided to develop a new Product Creation Process (PCP) with people at the center. An integrated approach using Design Thinking as a guiding principle is an effective way to design and implement the new PCP. Read on to learn more about applying Design Thinking in innovation.

Cordstrap | Human-centricity in the product creation process

Best Design Thinking Consulting

Employee Experience Design - How to Attract and Retain Talent

Stepping Stones for Innovation Bloomberg

Stepping Stones for Innovation | Bloomberg's route to citizenship

Pictet Training
 

Pictet | Design Thinking in banking to boost innovation


Change and innovation often face resistance in conservative industries. Successful implementation of new ideas requires specific capabilities essential for growth. In this 1-year project, we introduced improved ways of working, like Design Thinking, at Pictet. We facilitated skills such as research design, ideation, prototyping, and collaboration at one of Switzerland's largest banks. Read on to learn more about applying Design Thinking in banking and investment.

Pictet | Establishing a Human-Centered Way of Working with Innovation teams

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform

ING Training
ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.

ING | Accelerating Innovation Processes to Improve User-Centricity

Rituals training
 

Rituals | Accelerating exciting customer experiences


To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.

Rituals | Accelerating Exciting Customer Experiences

L'oreal training
 

L'Oreal | Future leadership amidst a department merger


The new Parisian department store offers L’Oreal Group growth opportunities through cooperation with the DFS Group. This partnership brings new ventures and questions about future strategic leadership. L’Oreal invited DesignThinkers to organize training sessions to co-create future success scenarios. Read on to learn about applying Design Thinking in luxury retail.  

L'Oreal | Future Leadership amidst a Department Merger

Cartier training
 

Cartier | Future Employee Experience in Luxury retail


The Employee Journey project at Cartier involved participants from different departments of their global organization. This was essential in order to allow the co-creation of shared solutions. As a result, in a learning-by-doing manner, participants were guided through a Design process that enabled them to visualize future scenarios.

Cartier | Creating an inspiring global Employee Experience Journey

Rainforest Alliance training

Rainforest Alliance | Developing Criteria to Select Partners for Innovation

Coca Cola training
 

Coca Cola | Robust employee services using Design Thinking


Our collaboration with Coca-Cola highlighted Design Thinking in HR. DesignThinkers helped redesign Coca-Cola's HR and employee ecosystem. We facilitated Design Councils with Coca-Cola employees and HR professionals to improve services, especially for hiring and onboarding. The result was a set of prototypes and roadmaps for implementing the pilots.

Coca-Cola | Redesigning Digital Employee Experience Journey for new Employees

Stepping stones for Innovation | Sales Enablement for Salesforce

Bacardi training

Bacardi | Human-centered service design for a superior brand experience

Diversifying revenue streams in banking MasterCard

MasterCard | Diversifying revenue streams in banking

Bloomberg training
 

Bloomberg Philanthropies | Creating new solutions


Every year, Bloomberg Philanthropies organizes the Global Mayor Challenge, where cities develop sustainable solutions for pressing local issues. As Design Thinking consultants, we assisted Rotterdam and Butuan in incorporating human-centered thinking into their final products. Read on to learn more about applying Design Thinking in NGOs.

Bloomberg Philanthropies | Creating New Solutions to Improve Lives

"Why did we not apply Design Thinking earlier? Great investment to accelerate career development.”

BORIS MAGGIA, ISO

“Our experts take pride in guiding you through a structured design approach and establish a new way of working to sustain innovation.”

Framework for Innovation
During the trainings we will work following the Double Diamond by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.

The Double Diamond | Iterative Design Process & Framework for Innovation

STEPPING STONES FOR INNOVATION ING

Stepping Stones for Innovation | A Future-proof framework for ING

Announcing our new partners | Congratulations Elmo & Ilana!

“A refreshing and engaging experience that went beyond my expectations.”

TUPO MUOCHA, UNICEF

Innovation Ready Teams & Relevant Results

What We Provide | Innovation-ready teams & relevant results

“Mind blowing when I figured out I can really use Design Thinking in many aspects of my work.”

LIEGE COGO DE SOUZA, WHIRLPOOL CORPORATION

Salesforce | Adopting a Co-Creation Approach to truly meet customer needs

Michelin EX
Grounded in its vision to connect with heritage, Michelin fosters co-creation and encourages agile employee participation. DT supports Michelin's global team to create a people-centric EX approach, equipping local HR teams with the tools to develop a successful, long-term employee experience. Our EX experts combine toolkit design with on-the-job facilitation, working locally to instill a people-centric approach while delivering immediate HR project results.

Michelin | Implementing a People-centered EX approach

Cordstrap Training
 

Cordstrap | Human-centricity in the product creation process


Cordstrap is a leading global company in cargo protection, providing products and solutions that secure all types of cargo on rail, sea, road, and air. As part of its transition from being a product-oriented organization, to becoming solution-focused, Cordstrap is facing a number of challenges involving innovation. To solve this, they decided to develop a new Product Creation Process (PCP) with people at the center. An integrated approach using Design Thinking as a guiding principle is an effective way to design and implement the new PCP. Read on to learn more about applying Design Thinking in innovation.

Cordstrap | Human-centricity in the product creation process

Best Design Thinking Consulting

Employee Experience Design - How to Attract and Retain Talent

Bloomberg training
 

Bloomberg Philanthropies | Creating new solutions


Every year, Bloomberg Philanthropies organizes the Global Mayor Challenge, where cities develop sustainable solutions for pressing local issues. As Design Thinking consultants, we assisted Rotterdam and Butuan in incorporating human-centered thinking into their final products. Read on to learn more about applying Design Thinking in NGOs.

Bloomberg Philanthropies | Creating New Solutions to Improve Lives

Stepping Stones for Innovation Bloomberg

Stepping Stones for Innovation | Bloomberg's route to citizenship

"Why did we not apply Design Thinking earlier? Great investment to accelerate career development.”

BORIS MAGGIA, ISO

Pictet Training
 

Pictet | Design Thinking in banking to boost innovation


Change and innovation often face resistance in conservative industries. Successful implementation of new ideas requires specific capabilities essential for growth. In this 1-year project, we introduced improved ways of working, like Design Thinking, at Pictet. We facilitated skills such as research design, ideation, prototyping, and collaboration at one of Switzerland's largest banks. Read on to learn more about applying Design Thinking in banking and investment.

Pictet | Establishing a Human-Centered Way of Working with Innovation teams

“Our experts take pride in guiding you through a structured design approach and establish a new way of working to sustain innovation.”

Adidas | Elevating UX in Adidas Global Team-wear Customization Platform

Framework for Innovation
During the trainings we will work following the Double Diamond by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.

The Double Diamond | Iterative Design Process & Framework for Innovation

ING Training
ING is preparing for future-proof innovation. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.

ING | Accelerating Innovation Processes to Improve User-Centricity

STEPPING STONES FOR INNOVATION ING

Stepping Stones for Innovation | A Future-proof framework for ING

Rituals training
 

Rituals | Accelerating exciting customer experiences


To accelerate a client-centric and data-driven mentality amongst teams, Rituals sought to adopt the Design Thinking mindset and process as an organization-wide way of working through a Design Sprint. By using this methodology, teams embraced the importance of reactivity to actual customer needs, co-creation across teams, usage of a common innovation language, and inclusion of stakeholders (internal and external) in the process.

Rituals | Accelerating Exciting Customer Experiences

Announcing our new partners | Congratulations Elmo & Ilana!

L'oreal training
 

L'Oreal | Future leadership amidst a department merger


The new Parisian department store offers L’Oreal Group growth opportunities through cooperation with the DFS Group. This partnership brings new ventures and questions about future strategic leadership. L’Oreal invited DesignThinkers to organize training sessions to co-create future success scenarios. Read on to learn about applying Design Thinking in luxury retail.  

L'Oreal | Future Leadership amidst a Department Merger

“A refreshing and engaging experience that went beyond my expectations.”

TUPO MUOCHA, UNICEF

Cartier training
 

Cartier | Future Employee Experience in Luxury retail


The Employee Journey project at Cartier involved participants from different departments of their global organization. This was essential in order to allow the co-creation of shared solutions. As a result, in a learning-by-doing manner, participants were guided through a Design process that enabled them to visualize future scenarios.

Cartier | Creating an inspiring global Employee Experience Journey

Innovation Ready Teams & Relevant Results

What We Provide | Innovation-ready teams & relevant results

Rainforest Alliance training

Rainforest Alliance | Developing Criteria to Select Partners for Innovation

“Mind blowing when I figured out I can really use Design Thinking in many aspects of my work.”

LIEGE COGO DE SOUZA, WHIRLPOOL CORPORATION

Coca Cola training
 

Coca Cola | Robust employee services using Design Thinking


Our collaboration with Coca-Cola highlighted Design Thinking in HR. DesignThinkers helped redesign Coca-Cola's HR and employee ecosystem. We facilitated Design Councils with Coca-Cola employees and HR professionals to improve services, especially for hiring and onboarding. The result was a set of prototypes and roadmaps for implementing the pilots.

Coca-Cola | Redesigning Digital Employee Experience Journey for new Employees

Salesforce | Adopting a Co-Creation Approach to truly meet customer needs

Stepping stones for Innovation | Sales Enablement for Salesforce

Michelin EX
Grounded in its vision to connect with heritage, Michelin fosters co-creation and encourages agile employee participation. DT supports Michelin's global team to create a people-centric EX approach, equipping local HR teams with the tools to develop a successful, long-term employee experience. Our EX experts combine toolkit design with on-the-job facilitation, working locally to instill a people-centric approach while delivering immediate HR project results.

Michelin | Implementing a People-centered EX approach

Bacardi training

Bacardi | Human-centered service design for a superior brand experience

Cordstrap Training
 

Cordstrap | Human-centricity in the product creation process


Cordstrap is a leading global company in cargo protection, providing products and solutions that secure all types of cargo on rail, sea, road, and air. As part of its transition from being a product-oriented organization, to becoming solution-focused, Cordstrap is facing a number of challenges involving innovation. To solve this, they decided to develop a new Product Creation Process (PCP) with people at the center. An integrated approach using Design Thinking as a guiding principle is an effective way to design and implement the new PCP. Read on to learn more about applying Design Thinking in innovation.

Cordstrap | Human-centricity in the product creation process

Diversifying revenue streams in banking MasterCard

MasterCard | Diversifying revenue streams in banking

Go global or local

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Our worldwide team combines global reach with invaluable local expertise. More than just overseeing clients and connections, they adeptly communicate in your language—both literally and figuratively—ensuring accessibility through local front doors while harnessing an inviting and robust global network. We’re proud to have partnerships strategically located across various corners of the globe, each bringing their own unique insights and connections to the table. Take a look at our regional partners below and discover how their collaboration enhances our global capabilities:

  • Amsterdam GLOBAL HEAD OFFICE
  • London EXMPLOYEE EXPERIENCE HUB
  • Eastern Europe Coming soon
  • Middle East Coming soon
  • Iberia Coming soon

GET IN TOUCH WITH ONE OF OUR EXPERTS: ELMO DIEDERIKS | SENIOR PARTNER & INNOVATION CONSULTANT

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