Brand Experience Design
Do you recognize this?
We’ve been in business for quite some years. We are still successful but it is getting harder to resonate with our customers and future employees. Somehow our brand does not seem to be as inspiring as we want it to be, and both customers and employees seem to be less loyal. We need to respond and revise our brand in a way that resonates with our customers and inspires talent to work with us. I am sure we can do this in many ways, but I am not so sure where to start to redefine our brand in a meaningful way to increase customers and employees loyalty.
How might we revise our brand to resonate with customers and (future) employees such that we increase customer and employee loyalty?
So, where to start?
Even if you only partly recognize it, there is something you can do.
Let’s discover how you can inspire your customers and employees, today. In order to learn which opportunities are worth pursuing, or to find low hanging fruit to start improving straight away, a Design Thinking approach to design your Customer Experience can set you on the right track. In short cycle Design Sprints, you can identify key customer segments, map out their journey and discover what drives, delights or frustrated your customers. This is the start of building and testing innovative solutions grounded in reality.
We can help you get going
Through our high-energy Design Sprint approach, we work with you from deep customer insight to a validated solution.
Minimize impact on the organization
We understand it is often not feasible to remove all people that should contribute from their current jobs completely.
Build team spirit and create focus
Our high-energy Design Sprints always come with team building elements and a great sense of purpose and focus, such that a big step forward can be made in a relatively short time. The results are validated inbetween the sprints, which is input for the next Design Sprint to make a next big step.
Learn by doing
Design Sprints are a great way to have the team experience cross-functional collaboration in a people focused innovation approach.
Manage key stakeholders
We also use the Design Sprints to present and pitch the results to key stakeholders. In this way keep the positive energy and involvement up, such that the organization becomes more innovation savvy.