Critical insights that COVID-19 has established and brought to our fore in this pandemic season are the realities of uncertainties, ambiguity and vagueness in our operating environment. How best should we respond to the realities of the moment? Standing still is not an option; when we help stand still, we stagnate, deteriorate and get run over.

To survive in the current safe distance era, a forward-thinking approach to uncertainties requires innovative ideas that eliminate gaps and explore needs that inadvertently helps organisations to invest in new ways of thinking.

The looming question is how do we intensely engage in innovative activities, accelerate crawling businesses, reposition funnel of companies to pivot and appropriately achieve creative confidence that enables the development of innovative solutions to the myriad of problems that confronts them.

In low resource economies such as Nigeria, many governmental and non-governmental organisations and businesses, the question is how best they might provide answers to numerous social and business problems. The advent of COVID-19 makes the need to develop innovation capability more urgent, so how could leaders of various organisation seize the moment, take the cues and seek help!

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A new perspective and fresh thinking are required at such a time as this, and one of the proven approaches to solving complex problems and create innovative solutions is the human-centred design (HCD) methodology. It is a comprehensive approach that solves problems from inside – out. It helps to visualise possibilities that lead to emerging opportunities.  Design thinking approach understands that many problems are rooted in the hearts and minds of people, and the only way to deal with them is to put its “awakening” the people and helping them realise that they are the part of the problem and they should become the part of the solution as well. Design Thinking asks you to put the user at the centre and design with them. Adoption of HCD methodology has been very slow in low resource countries either for lack of competence to implement or absence of information about its usefulness. HCD practitioners should, therefore, address this critical question; how might we diffuse human-centred design to solve social and business problems in low resource countries like Nigeria?

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What next?  You can be a part of the movement to bring creative confidence to business, politics and policies and socio-economics issues. If you desire to know more about how you can deploy human-centred design to solve fuzzy problems and create innovative solutions, feel free to reach out to us today.  We are at the DesignThinkers Group have collective insights from our presence in 25countries in Four Continents.  Our methodology is to co-create to innovate. We help organisations to adopt the right mindset, capabilities and approaches that enrich user experience.  Our main objective is to empower people to deliver excellent and user-centred solutions. We work with organisations in the area of digital transformation, social innovations, customer experience, business design and employees experience.

Adeola Ojoawo, PhD. Onukogu
Director of Brand Strategy & Client Engagement , DesignThinkers Group, Nigeria